My graphic design work included printed pieces (booklets, posters, newsletters...etc), digital pieces (email marketing, social media, blog posts...etc), advertising (bus tail ads, standee displays, web ads...etc), event collateral and more.
We were looking to do something a bit different with the Annual Report in 2013. Instead of a text-driven narrative for the annual report, we decided to let our numbers lead the way giving each department a two-page infographic spread.
For this report, I worked with team members from each department figure out what numbers to include and help them pull & crunch the data. Then I wrote & designed the entire 28-page booklet.
GS411 is Girl Scouts of Central Maryland's annual program guide. This 36-page full color booklet had to appeal to both adult volunteers and girls ages 6 to 18. For this edition of GS411, I created X custom mixed media illustrations, telling the story of Gracie, a creative & adventurous Girl Scout.
This edition of GS411 won a Bronze Summit Award for Illustration.
Great Adventures was GSCM's annual camp guide. To accommodate budget cuts, the brochure was changed from a multi-page, full color booklet to a double-sided, extra-long accordion-folded brochure. As the theme that summer was "Passport to Adventure," we went with a literal passport theme. I created a custom stamp design for each camp program (20+). Pam Borden did the layout.
Girl Scouts of the USA turned 100 years old in 2012, and the Girl Scouts of Central Maryland Council turned 50. To celebrate, we wanted highlight all the terrific things the girls/members and adults/volunteers had done this year. Danita Terry wrote the copy for this annual report and I designed the 28-page full color booklet.
The report features stories and pictures taken throughout the year, including images from a photoshoot I ran with Su Kim, a Program Specialist. We had nearly 15 Girl Scouts at the shoot, along with more than a dozen staff members who volunteered their evening to help prep and coordinate the girls, while I took the pictures.
In 2010, Girl Scouts focused on how girls and volunteers were making a difference in the world. We had pictures from a variety of events that ranged from job shadowing at NASA to impactful reading development programs that were being run in schools throughout Baltimore. Danita Terry wrote the copy for this annual report, and I designed the 28-page, full color booklet.
The report features a series of black & white + color photos, printed out and clamped to a wire, which I photographed in a makeshift studio in my office. Though I meticulously planned out the layout, spacing and order of the images, each the image for each spread had to be shot multiple times to get it just right.